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How the world names

What does it take to name a brand for a market you’ve never stepped into? This is what you need to know about naming across the world – a series of reports from the We Are Naming members – exploring what’s wonderful (and weird) about the languages, cultures and countries we represent.

Reports

WAN_Brazil-02.png
What you need to know about naming in Brazil
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WAN_China-01.png
What you need to know about naming in China
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WAN_France-01.png
What you need to know about naming in France
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WAN_Germany-01.png
What you need to know about naming in Germany
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WAN_Greece-01.png
What you need to know about naming in Greece
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WAN_Italy-01.png
What you need to know about naming in Italy
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WAN_Netherlands-01.png
What you need to know about naming in the Netherlands
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WAN_Spain-01.png
What you need to know about naming in Spain
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WAN_UK-01.png
What you need to know about naming in the UK
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WAN_USA-01.png
What you need to know about naming in the United States
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